COOLA x Elva: Website Redesign

In partnership with Elva Design Group, I served as the creative lead on COOLA’s 2024 website redesign, guiding the project from initial concepting through launch. During the design phase, I provided inspiration, direction on key modules, and led creative approvals to ensure the site reflected the brand’s innovative, elevated, and sun-soaked identity. Once development was underway, I took the lead on content entry and visual merchandising—overhauling all product detail pages, updating product photography, and planning supporting shoots to enhance the overall experience. The project spanned over six months and launched beautifully on time, thanks to close collaboration with Elva and strong internal alignment. I continue to manage front-end updates, landing page creation, and ongoing site maintenance.