COOLA: Dew Good Campaign

A photoshoot and campaign for COOLA's Dew Good Illuminating Face Serum SPF 30, capturing the effortless glow and transformative effect of the product. Conceptualized by Kait McCarthy, the shoot reflects a carefree girls’ getaway, highlighting indulgent self-care moments with an unfussy, approachable undertone. I was responsible for directing the photography and collaborated closely with the greater team to bring the vision to life for website and paid media. The intention was to create images that convey the transportive feel and highlight the indulgent, ritual-like moments of self-care.