COOLA: Summer Campaign 2024

COOLA’s Summer Campaign (2024) was crafted to evoke the laid-back, sun-drenched nostalgia of the Southern California lifestyle. I concepted, directed, and photographed the full campaign, leading everything from shot list creation to on-set direction. The imagery leans into golden-hour warmth, vintage textures, and candid energy to celebrate summer through a modern yet timeless lens. This campaign was used across digital, social, and ecomm touchpoints to bring the season to life.